Our story
Founded upon fresh ideas, built on experience and a clear vision for the future. We skip most steps between the fields of our growers and you, so you get the very best products.
Our vision
Once upon a time, we looked at traditional flower trade, where flowers travel thousands of miles to a central warehouse for auctioning, before travelling on toward their final destination. We imagined how things would be when buyers could buy direct from source, with the same confidence, without all the unnecessary and extra steps.
No extra steps
We help you source the freshest products from growers all over the world. Our local experts, who regularly visit the fields and understand the product, help you find the right growers and fulfill your orders. Thanks to our local presence, in-person visits to the fields and thorough inspections you can have total confidence in quality and volume. We take care of shipping and logistics, making sure flowers are delivered in perfect condition – without extra steps – from field to vase (or warehouse).
Fresh for a better future
In many ways, buying fresh from source is a good idea. We ship to order, skipping all unnecessary intermediate steps such as a central flower auction house. This means a radically shorter supply chain with fewer miles to travel, fewer refrigerated cargo holds and fewer days in transport. Good news for our customers, who get higher quality flowers and reduced costs, but also for our planet.
At Fresh From Source we feel a strong obligation towards future generations to do things better. We believe the global flower trade can improve in many ways, and that there is no time to waste doing so. We’ve started by investing in the local communities growing our products, optimising transport methods in order to reduce emissions and waste, and publishing an annual report about sustainability at Fresh From Source.
Our unique field-to-vase concept
Buying “fresh from source” means you get to skip all the costly, time consuming steps. Instead of gathering flowers in a cooled central warehouse, auctioning them off, and finally transporting them to their final destination, we keep it smart (and simple). We ship directly to you.
Buy directly from the fields of our growers worldwide. Our local team does regular inspections and checks quality and volumes on your behalf.
After harvest, we arrange immediate transport, using modern shipping methods, directly to the destination you specify.
You get the freshest flowers, without any unnecessary (and expensive) steps, direct from field to you!
Manifesto
We believe in simplicity
The less steps between you and your goals, the better. Connect with the best growers, buy their flowers at maximum freshness. Simple. Everything else is running the risk of a headache.
We believe in making good things happen
Buying fresh from source is an opportunity to make good things happen. For our clients, our partners and the planet. We reduce miles traveled per flower, help local communities to grow and invest in education and innovation.
We believe in a fresh attitude
Remarkable results require clear vision and a fresh attitude. So we take full responsibility in making sure you’re happy buying fresh from source. Our local experts are truly passionate about the products. They will connect you to talented growers, do in-person inspections and arrange premium shipping.
Like what you see?
We are always looking for fresh people for our international teams. Leave your CV with us, let’s explore how we can achieve great things together!
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