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Our story

Founded upon fresh ideas, built on experience and a clear vision for the future. We skip most steps between the fields of our growers and you, so you get the very best products.

Our vision

Once upon a time, we looked at traditional flower trade, where flowers travel thousands of miles to a central warehouse for auctioning, before travelling on toward their final destination. We imagined how things would be when buyers could buy direct from source, with the same confidence, without all the unnecessary and extra steps.

No extra steps

We help you source the freshest products from growers all over the world. Our local experts, who regularly visit the fields and understand the product, help you find the right growers and fulfill your orders. Thanks to our local presence, in-person visits to the fields and thorough inspections you can have total confidence in quality and volume. We take care of shipping and logistics, making sure flowers are delivered in perfect condition – without extra steps – from field to vase (or warehouse).

Fresh for a better future

In many ways, buying fresh from source is a good idea. We ship to order, skipping all unnecessary intermediate steps such as a central flower auction house. This means a radically shorter supply chain with fewer miles to travel, fewer refrigerated cargo holds and fewer days in transport. Good news for our customers, who get higher quality flowers and reduced costs, but also for our planet.

At Fresh From Source we feel a strong obligation towards future generations to do things better. We believe the global flower trade can improve in many ways, and that there is no time to waste doing so. We’ve started by investing in the local communities growing our products, optimising transport methods in order to reduce emissions and waste, and publishing an annual report about sustainability at Fresh From Source.

Our unique field-to-vase concept

Buying “fresh from source” means you get to skip all the costly, time consuming steps. Instead of gathering flowers in a cooled central warehouse, auctioning them off, and finally transporting them to their final destination, we keep it smart (and simple). We ship directly to you.

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Buy directly from the fields of our growers worldwide. Our local team does regular inspections and checks quality and volumes on your behalf.

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After harvest, we arrange immediate transport, using modern shipping methods, directly to the destination you specify.

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You get the freshest flowers, without any unnecessary (and expensive) steps, direct from field to you!

The team

Mary

Mary

Kenya
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Mike Bosse Fresh From Source

Mike

The Netherlands
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Sophia Chen Fresh From Source Reajoy

Sophia

China
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Santiago Fresh From Source

Santiago

Ecuador
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Patricia

Patricia

Ecuador
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Caroline

Caroline

Kenya
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Remko Donkersloot Fresh From Source

Remko

The Netherlands
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Sherry

Sherry

China
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Abraham

Abraham

Abraham
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Olga Keijser Fresh From Source

Olga

The Netherlands
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Tabitha

Tabitha

Kenya
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John Walsh Fresh from Source

John

South Africa
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Christina Zhang Fresh From Source

Christina

The Netherlands
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Fernando

Fernando

Ecuador
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Faith

Faith

Kenya
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Kathy

Kathy

China
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Vivian

Vivian

The Netherlands
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Grace2

Grace

Kenya
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fotomel bedrijven 2023 COLORIGINZ

Roksana

The Netherlands
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Flora

Flora

China
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Lady

Lady

Ecuador
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Lyam

Lyam

China
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LIly

Lily

China
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Cristian

Christian

Ecuador
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Maureen

Maureen

Kenya
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Like what you see?

We are always looking for fresh people for our international teams. Leave your CV with us, let’s explore how we can achieve great things together!
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